Welcome to the Select Appliance web site! I wanted to take a moment to explain who I am and why I started this company. My goal is to set your mind at ease about whom you are doing business with and provide you with the information you need to make a buying decision that you and your family will be happy with for many years.
We take your trust very seriously at Select Appliance.
Our checkout system employs the highest level of encryption, ensuring that your shopping experience is safe, secure, and private.
Of course, if you prefer to order by phone, or if you just want to talk to a human being, please feel free to contact us.
My related business experience is a combination of 15 years as a restaurant equipment dealership manager plus 10 years as the product designer and owner of a major home cooking appliance manufacturing company. This unique combination of experiences lends insight to understanding the needs and concerns of the consumer, along with an understanding of manufacturing quality and cooking feature benefits.
My name is Russell Zipkin, founder and creator of the Russell Range line of appliances. In addition to working and learning from many cooking professionals including famous TV chefs, Jacques Pepin and Martin Yan, I enjoyed recognition for:
Having created the first line of high-powered cooktops and ranges that fit absolutely flush into standard 24" deep kitchen cabinets.
Introducing, to the home market, a continuous style top grate pattern to allow easy sliding of cookware from burner to burner, known commonly as "s" style grates.
Having created a line of high quality custom built ventilation hoods.
Speaking in front of the Department of Energy panel deciding the fate of energy usage regulation among home cooking appliances.
Writing an article on home ventilation, which was published in "Kitchens by Professional Designers", Book VIII.
Winning the "Innovative Product of the Year" for kitchen products in 1996, awarded by Kitchen & Bath Business Magazine, for the PlusSteam range.
This web site company was begun with the hope of providing you with good pricing on great equipment and answers to many of the questions consumer have about the benefits and cooking techniques possible with professional style equipment. The products we carry are all high quality products that we truly want to support for both the restaurant industry and the high-end home kitchen appliance market. We don't plan or pretend to carry everything for everybody and never want a warehouse with acres of refrigerators or everyday products that can be found at your nearest discount house. Our products for restaurants are quality, reliable, well known brand name products for less. For the home kitchen customer, we carry top of the line, feature packed items that will truly make your kitchen a showplace and your cooking experience a delight.
As your stroll around this site, please notice that we've included important cooking information that you may never have heard about at your local appliance showroom. You should get all the facts that you and your contractor may need to install your dream kitchen. Ultimately, we hope you'll buy from us, not just gather information and go to your nearest dealer. We understand the equipment we sell, will back up each sale with full warranty coverage and will coordinate a lift-gated delivery to your home. Select Appliance's goal is to be easy and secure to buy from. Most of all, we will help you get the right product for your style of home and cooking. We will even provide a forum for questions about products, restaurant or home kitchen design assistance and for relating your opinions of our site and recipes.
Select Appliance will grow by adding more products and features to our web site. Please visit us often; hopefully you'll see something new each time. Thank you.
